The Regular Person is also known as:

The good old boy, everyman, the solid citizen.

Motto: All men and women are created equal

Core Desire: connecting with others

Goal: to belong

Greatest Fear: to be left out or to stand out from the crowd

Strategy: Be down to earth, the common touch

Weakness: losing one's own self in an effort to blend in

Talent: realism, empathy, lack of pretense

‍

The Story of The Regular

Once upon a time, there was a Regular Person who went by many names: the good old boy, everyman, the solid citizen. Their motto was simple but powerful: all men and women are created equal. This Regular Person had a burning desire to connect with others and a goal to belong.

To achieve their goal, the Regular Person had a strategy: they would be down to earth and have the common touch. They believed in being approachable and relatable to those around them. Their greatest talent was their realism, empathy, and lack of pretense.

One day, the Regular Person found themselves in a situation that truly highlighted their talent for empathy. A new family had moved into the neighborhood, and they were struggling to adjust. The Regular Person could sense their discomfort and knew exactly how to make them feel welcome. They invited the family over for dinner and listened to their stories, making them feel heard and valued.

As the night went on, the Regular Person realized how much they enjoyed connecting with others and helping them feel at home. They made it a point to reach out to other new families in the neighborhood, welcoming them with open arms.

Before long, the Regular Person had become the go-to person for anyone who needed a listening ear or a helping hand. They were beloved in the community for their down-to-earth nature and genuine care for others.

The Regular Person no longer feared standing out or being left out because they knew that they had a special talent for connecting with others. They embraced their unique qualities and shared them with the world, opening themselves up to new opportunities and experiences that aligned with their values and goals.

In the end, the Regular Person learned that by being true to themselves and embracing their unique qualities, they could make a positive impact on the world around them. They knew that their ability to connect with others was a gift, and they used it to make their community a more welcoming and inclusive place.

‍

The regular archetype is ideal for brands that:

• Offer affordable and functional products
• Has a down-to-earth organizational culture
• Prioritizes creating a sense of community and belonging among their customers

Examples of The Regular Archetype