Gustavo Zaragoza is a Texas REALTOR® with over $50M in career sales and more than five years in the industry. As Gustavo prepared to relocate to Dallas, the goal wasn’t just a visual refresh. It was about positioning his brand for where he was going next and who he wanted to serve at a higher level.

Through the strategy process, we clarified his ideal audience: established entrepreneurs and families who value experience, clarity, and strong representation. From there, every decision was made to ensure his brand communicated credibility, confidence, and professionalism without feeling forced or flashy.

We designed a refined logo system, led creative direction for photography, and built out the supporting ecosystem around the brand, including marketing materials, social media templates, a listing brochure, and a new website. The result is a cohesive, elevated presence that matches the level of business Gustavo is building and the clients he’s aiming to attract.

This wasn’t about making something look good. It was about building a brand that works.

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